Spring 2026
RED BOX
The Red Box is an elevated Sportswear collection that celebrates the legacy of the North Face through a trend forward and playful lens. Tasked with driving energy stories I created a strategy behind this Sportswear collection to create distinct levels within the assortment. Leading with seasonal drops that bring archive moments to life through dynamic styles, and supported by a refined foundational assortment, the Red Box collection is bringing a unique brand perspective to lifestyle, and driving excitement from key accounts.
A clear collection identity drives cohesive design vision.
Each collection begins with a clear and defined identity. Unifying one vision for the design team— The Red Box collection was created to celebrate the brands DNA through a modern and playful sportswear collection.
Three Pillars define each seasonal collection for Red Box. Combining moments that celebrate our archive, with a blend of modern innovation and trend relavent fit to create something both familiar and new. The Red Box created a platform to connect to the culture that has always driven the brands purpose.
