Storytelling is at the core of my design approach. I connect brand DNA to the consumer through innovation, craft, and cultural relevance, guiding teams to deliver distinctive product that elevates the brand and drives meaningful impact.
ICONS
Over the past four season’s I’ve lead the design strategy for our Icon programs. Leading the team of designers, and cross functional partners as we’ve reimagined our most iconic products for the future.
RED BOX
Driving unique storytelling moments through our Red Box collection, I’ve built strategies to drive brand heat in both exciting energy drops and trend right foundational assortments.
PREMIUM ESSENTIALS
Leading a team of designers through a DNA reset for our Premium Essentials category we’ve built innovative material platforms and an integrated layering system into an expressive performance lifestyle collection.
